Logo Design
Your logo is a significant piece of your branding strategy. It is the face of your company and should present the image and the message you want to project. However, current trends in logo design are leaning toward more streamlined and simplified designs. A recent report from Bloomberg stated it perfectly: “Debranding is the hip, new branding.” So what’s behind this surprising new trend? Blame that little device in your pocket that you can no longer live without. The cellphone.
Where companies once screamed for bigger, louder, stronger, the pressure of “mobile first” design means today’s winning logos are sleek, simple and most importantly, look great on a cellphone.
There is definitely a method to the madness and careful thought and consideration should go into font choice, color, accents and your logo’s emotive properties. However, it’s also very easy to overthink the whole thing and make it far more complicated and expensive than it needs to be. We’re all about producing an effective, attractive logo you can be proud of – without needing to take out a small business loan. Below are a few examples of our work.
An exceptional asset to our company and our team...
“Carolina Creative has been handling our online presence and marketing for several years. From website development and management, to social media, to video content, they have been an exceptional asset to our company and our team.”
Ryan Platt, MBA, ChFC®, ChSNC™, CFBS
Founder, A Special Needs Plan
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